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  Top » Catalog » ABOUT ATL
ABOUT ATL ABOUT ATL

"ATL will continuously raise the benchmark in setting high service standards while fulfilling our commitments to our customers, our team members and our communities."

Ever since Appliance Traders Limited opened on April 22nd 1968, its main goal was to achieve a standard of excellence in the quality of its products and services. The company has always emphasized customer satisfaction and systematically built a reputation for reliability, particularly in ‘after sales’ service. Appliance Traders Limited is Jamaica’s leading supplier of commercial and industrial equipment. The company serves not only individuals who need home appliances, but also customers in the tourism, agricultural, industrial, commercial and food service areas.

Over the years, the company has consistently delivered on this goal and continues to be a leader among Jamaican companies. The job of ensuring a great customer experience comes through the combined efforts of employees in nine departments. The teams in these departments work closely together to ensure that only the very best products and services reach the customer.

The departments include: service, sales, purchasing, engineering, the tech centre, finance, commercial operations (which includes warehousing, purchasing and logistics), administration and information systems.

Service

The experience and excellence of the service department at ATL is legendary. Such is the quality of the professionals in this area that the industry knows that once the information comes from ATL, it is accurate. ATL provides service and spare parts for all brands sold by the company. Factory trained technicians, supported by 60 service vehicles respond to service calls islandwide.

Sales

The Sales Department is a hub of activity every day, managing a comprehensive range of products, which fall under the following categories: Domestic Appliances, Commercial Food Service Equipment, Room & Central Air Conditioning, Generators, Industrial Equipment, Consumer Electronics, Commercial Laundry, Business Solutions (IT & Office Automation and Supplies) and Engineering In addition to retail transactions, ATL’s Engineered Systems Division consists of six (6) full time engineers, as well as technical trades. These professionals implement projects as a subcontractor or a direct contractor in all industries including Hospitality (Hotels & Restaurants), Commercial, Institutional, Municipal and the Bauxite Industry.

To this end ATL will:

  • Preserve and protect our reputation for integrity, reliability and professionalism in our business dealings.
  • Be a leader in our industry.
  • Distribute high quality products, and provide the best possible customer service.
  • Maintain good Customer and Staff relationships.
  • Provide for our employees, just rewards for their efforts; a safe and wholesome working environment; and opportunities to achieve personal growth and development.
  • Be a good corporate citizen, through involvement in, and support of community and national projects.

THE ATL FAMILY



Chairman's Message
Gordon ‘Butch’ Stewart

Over forty years ago, when I was practically walking door to door selling air conditioning units, who would have imagined that the dream would have evolved into the wonderful organisation which we now celebrate?

I am humbled and delighted that a passion I had so long ago, has, with the help of great teamwork, given rise to this wonderful group of companies. I would not have believed that, in addition to our original business, we would be running an internationally acclaimed hotel chain, a national newspaper and a motor vehicle sales and service business.

Our team, with a range of different skills, gifts and talents, has worked together over the years to make these four decades a period of constant growth and development.

I use this opportunity to thank the thousands of members of staff… past and present at all locations and across all the brands associated with the ATL Group. I also wish to express my deepest gratitude to our customers, many of whom have demonstrated great loyalty during the past forty years.

We at Appliance Traders remain resolute in our philosophy of being Committed to Excellence.

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